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Expo West 2027

Rise, Roast & Meet CPG

The premier morning event at Expo West

Thursday, March 42027

8:00 – 10:00amBefore the expo doors open

Hilton AnaheimBallroom C

About Rise & Roast

Cult Capital, MFD and Consumer VC started Rise & Roast in 2024 as a morning event on the Thursday of Expo West, before the expo doors open. The first year drew 800+ signups and about 400 attendees.

In 2027 we're back and aiming even higher, bringing the industry's founders, investors and operators together to start the day.

VenueBallroom C, Hilton Anaheim

DrinksCoffee, tea, soft drinks, water

FoodYogurt, baked goods, bagels

FormatHigh-top tables and select brand sampling

“Of all the Expo West networking events, the Rise Roast and Meet CPG is always the most well-attended event by actual c-suite and active investors. I don't know how, but Mike just knows how to bring all the key people together, and the format makes it easy to have productive conversations.”
Matt Holden · Director of Partnerships, Glimpse

Who's in the room

2026 Rise & Roast, by the numbers.

1,000+

RSVPs

~450

Attendees

Up from 800+ signups and about 400 attendees in 2024.

Attendee mix

Brands

35.2%

Service providers

31.2%

Equity investors

17.9%

Distributors

3.1%

Media

2.4%

Other

8%

Brands that RSVPd

A selection from the 2025 Rise & Roast.

Liquid Death

Olipop

Oats Overnight

Van Leeuwen

MUD\WTR

Harry's

Koia

Kettle & Fire

Hero Bread

Chosen Foods

Lemon Perfect

Hum Nutrition

GoodPop

Ketone-IQ

Meati Foods

Dole

SC Johnson

Givaudan

ZICO

Partake Foods

and 60+ more

Past partners

Companies that have sponsored Rise & Roast.

Sponsorship packages

One morning at Expo West, in front of the brands and investors that matter.

Supporting Sponsor

$3,000per event

Logo on promotional assets in the “Presented by” section
Included in all social media promotion

Premier Presenter

$5,000per event

Logo in the “Presented by” section of the promotional banner, the same size as the co-hosts'
Included in all social media promotion
Full RSVP list after the event
Banner, promotional materials and an 8-foot table in the event space (on request)

Co-Host

$8,000per event

Everything in Premier Presenter
Listed and marketed as a co-host alongside Cult Capital, Consumer VC and Bridge
Added as a manager on the Luma event, with real-time access to attendee signups
Brochures or marketing materials on the entrance table

Thank you for your consideration

Questions? Contact

Mike Gelb — mike@theconsumervc.com

Hosted by Cult Capital, Consumer VC and Bridge